Benefits You Get From Referrals

Have you ever had the opportunity of a sale from someone who was referred to you by a satisfied customer? It’s a very welcome experience indeed to have referrals. If you are looking at ways to achieve success on your marketing efforts such as your catalog printing, you should look at the power of a strong referral system.

Finding the right leads does not come from just ‘cold’ contacts – those that you directly market to. Getting new clients to the fold most often requires building a solid referral structure from clients who already know you and are satisfied with the benefits that you provide in your print catalog.


Referrals are effective in helping you achieve your goals for your catalog printing. It is mostly because of a strong referral system that your marketing costs are reduced. You do not need to distribute to so many; hence, you can focus more on establishing a solid relationship with your referrals. Moreover, referrals also strengthen your status as a provider of valuable benefits to your clients.

Here are some tips on how you strengthen your referral system:

Set a target that you can achieve. Setting out to achieve something big can be a daunting task. Not only is it difficult but it also means more chances of you failing. So the only thing left for you is to settle for something that is near to what you want to achieve. This can be prevented if you set out to accomplish more achievable goals. It is more realistic and at the same time practical. A 5% increase in the number of referrals for each month is more feasible than a 75% goal.

Avoid being too aggressive. You do not need to ask for a referral right after you close a sale. This is a huge turn off for many clients. In fact, many sales agents lose opportunities this way. Give them time to experience your benefits. The only way they can attest to your product’s benefits is when they experience it themselves. The best time to ask is when you follow up for feedback. When you know they are satisfied then request for a referral.

Be selective. Not everyone can be your referral agent. What if your target client was not satisfied at all? Not only are you asking for a complaint but you will also be getting negative feedback from an unhappy customer. Look for those that are happy to make a referral. Word-of-mouth can get you as many new clients when it’s a positive one.

Finally, always be appreciative of the referrals that you were able to get from your clients. Conveying your gratitude can be in the form of rewards, especially for those that gives you referrals on a regular basis. A rewards program that is indicated in your print catalog can go along way in helping you start a solid referral campaign that can get you new clients continuously.