The Advantages Of Newsletter Printing Over The Electronic Kind

A lot of businesses have been shifting to digital advertisements these days. Today you will find electronic newsletters, online brochures, webpage catalogs and electronic greeting cards common place. This does not mean however that you should shift your whole business ideology to Internet based publishing content. You do not have to dump that newsletter printing budget, or throw away your trifold brochures. Actual printed mediums still have their place in this electronic world. Case in point, we have the example of newsletter printing.

A lot of websites these days offer subscriptions for their electronic newsletters. They see it as a cheap alternative to printing newsletters in “real life”. Also, with the distribution ability of the speed of light it seems like a win-win situation. However, there are a lot of disadvantages to electronic newsletters that actual newsletter printing solves and improves upon. These advantages are always well worth the money invested in printing them. If you are unconvinced, then here are some of the advantages of newsletter printing over the electronic kind.

The first and most obvious advantage is that printed newsletters do not require special equipment to be read. Unlike “e-newsletters” that need to have a computer and an Internet connection, normal newsletters can be read immediately when given to you. You can read it at any time and at any place. No power or electricity required no wires and no worries.


With that in mind, we come to the next advantage of newsletter printing. Printed newsletters do not strain the eyes. Reading on a computer screen is significantly harder on the eyes than reading the printed kind of text. This is can be caused by the differing frame rates or refresh rates, the small doses of radiation and the actual glowing of the screen. Newsletters do not have these pitfalls. All you need to worry about them is some decent lighting.

Next, a newsletter cannot be considered as “Spam” unlike e-newsletters. As you may have experienced, Spam is already a part of our daily emails no matter how expertly designed our filters are. A lot of e-newsletters get tagged for Spam and most people would not bother to read them. With newsletter printing, this will not happen. When you give those real newsletters out, people will read them since it has some “real” news and they would not ever consider it as some junk mail.

Lastly, newsletters can cater to every demographic out there. Electronic newsletters suffer from a very serious demographic hole in their distribution. They can only reach people who use the Internet regularly. Now, of course a lot of people use the Internet, but there are still some people out there who only casually use it. This market cannot be tapped efficiently by any kind of published electronic material. With newsletter printing, you reach everyone that can read. That is right everyone. No holes for your potential markets there.

Hopefully that convinces you that not all published materials today should be electronic. Printed mediums still have their uses, and will continue to exist for many years. So do not dump your newsletter printing investment. Push on and use this classic “tried and true” method for your business.(source)