Internet Marketing Expert continues "Keyword Squatter"

Online marketing "guru" Jeremy Schoemaker, which provides Internet marketing articles and resources through its website Shoemoney.com, filed a lawsuit against Farrell Keyen, a specialist in Google AdWords.

It is alleged that Farrell advertisements on Google Adwords, where the keyword "Shoemoney" in the text of the ad and traffic of a website located www.myincentivewebsite.com.


Jeremy Schoemaker society Shoemoney Media Group owns the trademark Shoemoney and Google Adwords terms of service prohibit advertisers to display trademark terms in their ad text. If the case is proved, Farrell responsible until the end of May in the amount of damages ...

This is not the first time a 'guru of Internet marketing "is complaining about people using their name in pay-per-click ads. And the practice seems to be commonplace in the Internet marketing niche. Just a type well known to market its name into Google and you'll probably see a ton of ads in the sense of "Name Review ',' Name Sucks" or "Name of the scam."

Not only some of these ads, and possibly defamatory disparaging May but they also affect the guru of the brand (if they have deposited the term in question).

And while some subsidiaries in May through an Internet marketing guru's name to sell products that guru (which May or May not be permitted under the guru of the subsidiary words) ... some are not.

At least some of those using the marketing gurus are names to generate traffic to "review" websites where they end up recommending OTHER competitive products.

It's just a little too shady for my taste, and it seems that Jeremy Schoemaker, for one, is to do something about it.

Let this be a warning to all those displays of trademarks in terms of their paid search ads without permission: You may have to!